Assistant Professor of Marketing at the School of Business and Economics, Maastricht University.
I research how people experience emerging technologies — augmented reality, virtual environments, and AI-mediated interaction — and I build the tools my research needs when they don't exist yet.
| ScholarFolio | Research portfolio builder for academics — publication metrics, co-authorship network graphs, open-access analysis |
| AI2AI Chat | Research platform for AI-to-AI conversations across OpenAI, Anthropic, Gemini and Mistral |
| Multi-Agent Chat | Browser-first platform for multi-agent LLM experiments — built at DEXLab |
| Experiment Planner | Backwards-planning tool for researchers running studies |
Most of this comes out of DEXLab, our digital experience research lab at Maastricht.