Turn Claude Code into your personal Alex Hormozi business advisor. For free.
Hormozi's ACQ AI costs $3,000 + $299/month. This repo gives you the same firepower inside Claude Code: his $100M playbooks, scaling frameworks, closing scripts, and copywriting systems, all wired up so Claude can actually use them to run your business.
Clone it. Drop it in. Start asking questions.
Battle-tested frameworks from Hormozi's $100M series, each focused on a specific business lever:
| Playbook | What It Solves |
|---|---|
| Pricing | How to price your offer so it sells itself |
| Closing | Scripts and frameworks for high-ticket sales |
| Fast Cash | Generate revenue in 48 hours or less |
| GOATed Ads | Write ads that actually convert |
| Hooks | Stop the scroll and grab attention |
| Lead Nurture | Turn cold leads into buyers |
| Lifetime Value | Maximize revenue per customer |
| Marketing Machine | Build a lead gen system that runs without you |
| Price Raise | Charge more without losing clients |
| Proof Checklist | Collect and deploy social proof that converts |
| Retention | Keep clients longer and reduce churn |
| Branding | Position your business as the obvious choice |
The complete 10-stage scaling framework. Find your stage, read the playbook:
| Stage | Revenue Level | Transcript |
|---|---|---|
| 0. Improvise | $0 - $100K | lesson03 |
| 1. Monetize | Getting to first $100K | lesson04 |
| 2. Advertise | $100K - $250K | lesson05 |
| 3. Stabilize | $250K - $500K | lesson06 |
| 4. Prioritize | $500K - $1M | lesson07 |
| 5. Productize | $1M - $2M | lesson08 |
| 6. Optimize | $2M - $3M | lesson09 |
| 7. Categorize | $3M - $5M | lesson10 |
| 8. Specialize | $5M - $10M | lesson11 |
| 9. Capitalize | $10M+ | lesson12 |
Pre-built prompts that reference specific playbooks and generate real business outputs:
- Grand Slam Offer Builder - Build an irresistible offer using the Value Equation
- Sales Script Generator - Complete closing scripts for any call format
- Lead Nurture Sequence - 7-email sequence + SMS templates + re-engagement
- Price Raise Playbook - Step-by-step plan to charge more, starting this week
- Ad Hook Generator - 10 hooks + 3 ad scripts + video openers
- Copywriting frameworks reference guide
git clone https://github.com/antonio-clicktoclose/hormozi-claude-code-brain.gitcd hormozi-claude-code-brain
claudeThat's it. The CLAUDE.md file tells Claude Code where everything is and how to use it. Start asking questions.
Based on Hormozi's $100M Offers pricing framework, build me a
Grand Slam Offer for my [fitness coaching / marketing agency /
SaaS product]. I currently charge $2,000/month.
Or use any of the pre-built prompts in the prompts/ folder.
Once you're inside Claude Code with this repo, try:
Offer creation:
"Using the Pricing and Fast Cash playbooks, help me create an offer for my coaching business that I can sell for $5,000+"
Sales scripts:
"Read the Closing playbook and write me a 15-minute discovery call script for selling a $10,000 marketing service"
Scaling advice:
"I'm at $800K/year revenue. Read the relevant scaling stage transcript and tell me exactly what I should focus on next"
Ad copy:
"Using the GOATed Ads and Hooks playbooks, write me 5 Facebook ad hooks for a weight loss coaching program"
Retention:
"Read the Retention and Lifetime Value playbooks. My coaching clients churn after 3 months. Give me a plan to double LTV"
The real power comes from combining Hormozi's frameworks with YOUR business data. Create additional files:
my-business/
case-studies.md # Your client results
icp.md # Your ideal customer profile
offer-details.md # Your current offer breakdown
objections.md # Common objections you hear
sales-data.md # Your numbers (close rate, LTV, etc.)
Then update CLAUDE.md to reference your files. Now Claude doesn't just know Hormozi's frameworks, it knows YOUR business too.
This toolkit gives you the playbooks. But reading a playbook and building the infrastructure are two different things.
If you want someone to actually implement systematic selling infrastructure for your high-ticket business (not just hand you frameworks, but build the sales team, CRM, tracking, and automation that runs without you)...
We scaled V Shred from $0 to $150M+ in 36 months using these exact systems. We can do the same for you.
All playbook content is based on Alex Hormozi's publicly available frameworks and teachings from Acquisition.com.
If you want Hormozi's official AI tool, check out ACQ AI.
If you want someone to build the infrastructure that actually executes these frameworks inside your business, talk to us.
Built by @antoniomonteiroai | ClickToClose.ai